Onward, How Starbucks Fought for Its Life without Losing Its Soul
This book was printed in the United States of America by Rodale books, who, make ‘every’ effort to use acid-free and recycled paper.
Onward provides insight into the Starbucks coffee empire through the lens of Howard Schultz the chairman, president, and chief executive officer of the company.
Things I’ve learned:
- Starbucks spent years inventing the instant coffee product “via”
- The company was falling apart because of rapid expansion
- Starbucks is obsessed with the consumer experience in their stores
- The company purchased the wunderkind coffee start-up, Coffee Equipment Company who invented the über coffee machine, The Clover
- Building a successful company takes passion, commitment and a desire to keep up with culture
Object Facts:
- This book is signed by Howard Schultz
- Internet addresses and telephone numbers written in the book were accurate at the time it went to press
- The book publisher is located at, 733 Third Avenue, New York, NY 10017
- Book jacket design was produced by SYPartners
- Minor smudges and wear from reading
Note:
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